By: Wayne G. Smolda CEO and Founder
As I wrote earlier this month, I‘m devoting a series of blogs to the critical challenge of breaking America’s addiction to using a cell phone while driving. We’ve actually had similar struggles with highway danger over the generations. One was our journey toward greater seat belt use. This was quite a social phenomenon and one that captured our attention for three decades or more.
I remember when cars didn’t have seat belts. Then, when they first started to appear in the 1970s, we drivers simply ignored them as a clumsy inconvenience. As late as 1984, only 14 percent of all U.S. drivers were using them. The result, of course, was that people were needlessly being killed or seriously injured in traffic accidents. The tragedy prompted safety proponents to raise a cry for increased seat belt use.
This morphed into aggressive campaigns by many civic and commercial organizations to “buckle up” [Read more...]






